When Hei first partnered with SIT in 2019, the university was grappling with deeply ingrained perceptions. Despite their innovative approach to applied learning and industry relevance, SIT was still seen by many as “the fallback option”—a university for those who couldn’t secure places in more traditional institutions. This stigma, rooted in a culture fixated on prestige and pedigree, overshadowed the unique value SIT brought to Singapore’s higher education landscape.

Hei’s challenge was clear: to shift this narrative. We needed to help SIT establish itself as a legitimate and forward-thinking university, not by competing on legacy, but by showcasing their strengths—practical learning, future-oriented programs, and industry-ready graduates.

Moving forward, our task wasn’t just to deliver solutions but to consistently reinforce SIT’s evolving identity, ensuring their story remained relevant in a rapidly changing world. This meant not only addressing immediate needs but also positioning SIT for the future.

In a culture where tradition and prestige often define success, Hei + SIT set out to rewrite the rules. Hei helped to craft a different story—one rooted in innovation, applied learning, and relevance to the world of tomorrow.

By challenging old ideas of pedigree and focusing on what truly matters for the future, we helped SIT break cultural barriers and inspire students and parents alike. Together, we reshaped perceptions of what a university can be, sparking a new conversation about education in a rapidly evolving world.

To help SIT rise above old perceptions, Hei delivered a bold, human-centered approach that combined storytelling, design, and strategic messaging. Grounded in insights from students, parents, and educators, we reframed SIT’s narrative to highlight their unique strengths: applied learning, industry relevance, and a future-focused vision. This wasn’t just about creating a new look—it was about changing minds and inspiring trust.

Our design philosophy went beyond aesthetics. Every interaction was crafted to engage, from seamless navigation to intuitive access to information. Through a blend of innovative storytelling and user-first design, we built a digital experience that didn’t just inform—it inspired. Together, we helped SIT establish itself as Singapore’s university of the future.

Over the past five years, Hei has been a trusted partner in SIT’s growth, delivering projects across strategy, design, research, and development. From reshaping digital platforms to crafting future-focused content, every effort has strengthened SIT’s identity and impact.

Together, we’ve helped SIT grow into a leader in applied learning and innovation, building a foundation for their continued success.

Hei’s partnership with SIT has been instrumental in shaping the university’s transformation over the past five years. From launching a user-centered website that increased engagement and streamlined information access to contributing to SIT’s exponential growth in admissions, we’ve helped elevate their position as a leading force in higher education.

Today, SIT is recognized as a major university in Singapore, with a reputation for innovation, applied learning, and industry relevance. Their journey—from underdog to trailblazer—culminated in the launch of their cutting-edge Punggol campus, a bold symbol of their remarkable growth and vision for the future. We’re proud to have supported SIT on this transformative journey.